Barry Diamond

Branch Manager/Loan Officer, NMLS ID#952076

I have been involved in real estate finance for over 30 years, including selling commercial property at Marcus & Millichap. I now specialize in home mortgages as Branch Manager and Loan Originator at PrimeRate Mortgage Lending, Inc. I am well versed in all aspects of the latest programs for refinancing or purchasing your new home including Conventional, FHA, VA, USDA, and the HARP II program.

“Customer service is key.” It’s like the airlines say – we know you have many choices when you fly. I am confident that being with Prime, a direct lender, I can get you the rate and terms you are looking for. Equally important though is my ability to make the process simple for you.

When I was CEO of Internet Express, a national ISP, and hosting Live Online News ( our main goal was to demystify the World Wide Web. In those days, the Internet was new and confusing to a lot of people. We did our best to make it easier to understand, simpler to use and as much fun as possible. While getting a home loan might not be your idea of fun, the Prime team and I will do our best to keep things simple and will go out of our way to make sure your needs are met. I will always be available for you. Call me and give me the opportunity to earn your business.

From new home purchases to refinancing an existing loan – for your primary residence, a vacation home or investment property, my knowledge and experience will work well for you. Call now at 858-342-2830 or e-mail me at

When it’s time, GO PRIME!
PrimeRate Mortgage Lending –, an Equal Housing Lender


4225 Executive Square
Suite 600
La Jolla, CA 92037

Serving CA
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  • We recently closed on our new house and I really enjoyed when the closing attorney said, “The cost for your mortgage were so low that I had to call them and double check.” Way to go Prime Mortgage

    Mr. Loftus
  • Timeliness in closing and providing detailed instructions during application process.

    Mr. Hernandez
  • I very much appreciate your help in putting together a refinance option that made sense for me. Also, many thanks to Erin, Candace, Jim and the rest of your team throughout the process. It was a tight turnaround and your entire team did an excellent job working with me and managing the process. Thanks again.

    Jim B.
CA License #4131366 - Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act (dba Prime Mortgage Lending and Equity Services, Inc.).